The right ad is reaching the wrong people.
Broad or poorly chosen audiences spend money on attention from people who were never likely to become customers.
Paid advertising management
Your ad budget needs a better strategy, not another guess.
We plan, build, and actively manage paid campaigns around the audience, offer, platform, and next step most likely to move your business forward.
We can help youDrive More Business
Why paid ads fail
The budget is often blamed for problems the strategy created.
Weak targeting, generic copy, the wrong platform, and campaigns left running without meaningful optimization can waste almost any advertising budget.
The offer and message aren’t doing enough work.
Clicks are expensive when the ad, landing experience, or next step gives people no strong reason to act.
The campaign was launched, then mostly ignored.
Paid advertising needs testing, creative refreshes, budget decisions, and active management after the first ad goes live.
The practical fix
Make the strategy earn the right to spend more.
We match the platform and campaign structure to your market, then manage and refine the work over time. If your website, landing page, or brand can’t yet turn attention into trust, we’ll tell you to fix that foundation before putting more money into ads.
What we deliver
Define the outcome first. Then make every part of the campaign support it.
The network is only one piece. Audience, offer, message, landing experience, budget, and follow-through all have to point toward the same business goal.
Start with the action that matters
Calls, inquiries, enrollments, visits, or sales are different outcomes. We define the goal before deciding what the campaign should do.
Match the platform, audience, and message
We choose the network and targeting approach that fit the market, then build the copy, creative direction, and offer around the people we are trying to reach.
Connect the click to a clear next step
The ad and the page behind it should feel like one experience. We reduce the disconnect that makes good traffic expensive.
Test, review, and keep improving
Campaign performance is reviewed in plain language so weak assumptions can be challenged, stronger opportunities can get more attention, and the work does not become set-and-forget.
Client results
The right strategy should move the business forward.
The work matters when it creates momentum, sharper decisions, and a practical framework for reaching the next opportunity.
Higher education enrollment strategy
“As the founder of a college, it is incredibly rare to find a marketing strategist who actually thinks in terms of systems. Thomas didn’t just market our program. He took the time to fully understand all of the little nuances of our academic model. He built us a framework for enrollment and his work is outstanding. He is a true strategic partner.”
Drive More Business plans and pricing
One flat management fee. Your ad spend stays yours.
CVDMG does not take a percentage of your advertising budget. Ad spend is paid directly to the platform.
Drive More Business: Core
$299per month
One advertising network and one active campaign, built and actively managed every month using your existing website assets.
Right for you ifYou’re running paid ads for the first time, or you’re coming back to paid advertising after a bad experience.
Here’s what you get
- One advertising network selected for your audience
We choose Google, Meta, Microsoft, LinkedIn, or another appropriate network based on where your customers actually are.
- One active campaign built, launched, and managed
We handle campaign structure, setup, launch, and ongoing monthly management rather than leaving it on autopilot.
- Keyword research or audience targeting
Search campaigns receive focused keyword research. Audience-driven campaigns receive platform-appropriate targeting and segmentation.
- Ad copy written and tested by us
We write the campaign message, test what resonates, and refine the copy based on performance.
- Campaigns directed to your existing website assets
Core campaigns use the most appropriate pages and conversion paths already available on your current website.
- Monthly performance report in plain English
You’ll see what happened, what changed, what the campaign produced, and what we’re adjusting next.
- Campaign audit included
Existing campaigns are reviewed before we rebuild, replace, or improve them so useful history isn’t discarded.
- One monthly round of creative or copy revisions
One focused round of campaign creative or copy revisions is included each month.
Recommended for ad budgets up to $1,000 per month.
The first 90 days establish and optimize the campaign. After that, service continues month-to-month and may be canceled with 14 days’ written notice clearly stating your intent to cancel. Email counts as written notice.
Drive More Business: Standard
$799per month
Two advertising networks, multiple campaigns, deeper audience targeting, and a dedicated lead-capture landing page.
Right for you ifYou have an established customer base and are ready to grow it, you want to depend less on referrals, or one network is working and you’re ready to expand.
Everything in Core, expanded to two networks
- Two advertising networks managed simultaneously
Your business can reach customers across the two networks that best match your market and campaign goals.
- Multiple campaigns across both networks
We can separate offers, audiences, services, and objectives instead of forcing every opportunity into one campaign.
- Monthly performance snapshot in plain English
A concise monthly view shows what’s gaining traction, where spend is going, and what requires attention.
- Dedicated lead-capture landing page in the first 90 days
Your campaigns receive a focused destination designed around the message, offer, and action you want visitors to take.
- Audience segmentation for each network
Different audiences receive the message and targeting that fit them instead of one generic campaign for everyone.
- A/B testing for copy and creative
We test meaningful campaign variations and use the results to improve performance over time.
- Monthly report with prioritized recommendations
The full report covers both networks and explains the changes we recommend in order of importance.
- Monthly campaign audits on both networks
Account structure, targeting, creative, delivery, and conversion signals are reviewed across the active campaign system.
- Two monthly rounds of creative or copy revisions
Two focused rounds of campaign creative or copy revisions are included each month.
Recommended for ad budgets up to $5,000 per month.
The first 90 days include campaign buildout and the lead-capture landing page. After that, service continues month-to-month and may be canceled with 14 days’ written notice clearly stating your intent to cancel. Email counts as written notice.
Drive More Business: Growth
$1,499per month
Full paid advertising management for businesses using ads as a primary growth driver.
Right for you ifYou’re a growing B2B company, career school, established business, or other organization that wants one partner managing the entire paid advertising operation.
Core and Standard expanded to full multi-network management
- Full multi-network ad management
Google, Meta, Microsoft, LinkedIn, or the combination that fits your market is managed as one coordinated advertising program.
- Full campaign architecture across every active network
Campaigns, audiences, offers, budgets, and objectives are organized intentionally across the complete account structure.
- One campaign-support content asset per month
This could include landing-page copy, an article, an email, or another content asset tied directly to the active campaign.
- Ongoing creative development and copy refresh
New concepts, messages, and variations keep the campaigns from going stale as audiences and performance change.
- Retargeting campaigns
We bring back qualified visitors who didn’t convert the first time with a more relevant follow-up message.
- Monthly strategy and performance call
We bring the data and recommendations. You make the decisions without having to live inside the campaign accounts.
- Priority turnaround
Growth creative, copy, and campaign requests receive priority scheduling.
- Comprehensive monthly reporting with 90-day trends
Every active network is covered, with longer performance trends and clear priorities for the next stage.
- Ongoing campaign revisions and creative refreshes within the active campaign scope
We revise and refresh active campaign creative as performance, audiences, and opportunities change within the agreed campaign scope.
Recommended for ad budgets up to $10,000 per month.
The first 90 days establish the full campaign system. After that, service continues month-to-month and may be canceled with 14 days’ written notice clearly stating your intent to cancel. Email counts as written notice.
Your ad budget is separate from our management fee and goes directly to the advertising platform. We never take a percentage of ad spend, and we don’t benefit from asking you to spend more.
Drive More Business FAQ
What to understand before putting more money behind paid ads.
Straight answers about ad spend, platforms, landing pages, campaign access, and what active management does and does not guarantee.
Is advertising spend included in the monthly fee?
No. Your management fee covers CVDMG’s strategy, setup, creative, optimization, and reporting. Ad spend is paid directly to the advertising platform, and we never take a percentage of it.
Which advertising platform will you use?
The audience and goal determine the platform. We may recommend Google, Meta, Microsoft, LinkedIn, or another appropriate network. We do not force every business onto the same channel.
Do I need a new landing page?
Core uses the strongest suitable pages already on your website. Standard and Growth include a dedicated lead-capture landing page during the first 90 days when the campaign needs a more focused destination.
Can you guarantee a certain number of leads or sales?
No. Results depend on the market, offer, budget, competition, website, sales process, and other factors outside any agency’s complete control. We can promise active management, clear reporting, and honest recommendations based on the campaign data.
Will my business own the advertising accounts?
Your business should retain ownership of its advertising accounts and billing relationship with each platform. CVDMG receives the access needed to build and manage campaigns on your behalf.
Why does the service begin with 90 days?
The first 90 days give us time to audit, build, launch, test, and improve the campaign system. After that period, service continues month-to-month and may be canceled with 14 days’ written notice clearly stating your intent to cancel. Email counts as written notice.
Drive More Business
Make the budget work smarter
Let’s build a campaign around a real business outcome.
Tell us what you want the campaign to accomplish, what you’ve already tried, and what a worthwhile lead or sale looks like. We’ll tell you whether paid advertising is the right next move.
Prefer to talk?
(888) 854-1204A real person will answer.