Have you ever stopped and wondered how many times you check your phone throughout the day? The answer is probably “quite a bit,” right? Well, now imagine harnessing that level of power and interactivity for your business. That’s exactly what Mobile & SMS Marketing can deliver.
The evolution of digital marketing has given birth to mobile marketing, which has further revolutionized how businesses are promoting their products, services and brand. With mobile marketing, companies can showcase their products directly to users right on their mobile devices through apps and text messaging. One aspect of mobile marketing that has gained wide usage is SMS marketing, which is a marketing strategy that involves sending promotional campaigns or transactional messages through text messages (SMS) to notify customers about new deals or offers, follow up “thank you” notes after making a purchase, and other messages. It has proven to be very effective.
In comparison to legacy media advertising, SMS marketing campaigns are cost-effective, providing an excellent return on your investment. And unlike traditional marketing avenues, it is highly accessible to customers because they’re already on their mobile devices. Mobile marketing allows for a much more personalized and convenient marketing experience for customers. Considering the constant evolution in mobile technology, it is no wonder that mobile marketing has become one of the primary digital marketing tools businesses are using to promote their products and services.
Did you know that as of 2023, over 5 billion people globally use mobile phones? With such staggering numbers, it’s no surprise that businesses are capitalizing on this trend. Remember the last time you instantly checked a text notification? That immediacy is what SMS marketing taps into.
From appointment reminders to payment notifications, SMS proves time and time again its unmatched efficacy. Quick, direct, and to the point. SMS messages have an open rate of over 90%! That’s astronomical compared to email. And the beauty? Most are read within 3 minutes of receipt. If that doesn’t scream opportunity, what does?
At this point, it’s fair to say mobile phones have become ubiquitous in society. Whether in a bustling city or even a remote countryside setting, mobile phones are everywhere and being used by nearly everyone. By adopting and integrating a mobile & SMS marketing strategy, you’re not just targeting a single demographic, you have the ability to speak to the world at large.
Have you ever received a “timed” discount code via text? How often did you use it? SMS marketing provides a direct line to your customers, offering personalized deals and updates, driving engagement, urgency (in some cases) and more sales.
While billboards, radio and TV spots can burn right through your entire allocation of advertising funds, SMS marketing, in comparison, is quite budget-friendly. And with strong open rates and higher conversion opportunities, the return on your investment is maintained.
A simple “Thank you for your purchase” text can work wonders. It’s these small gestures that build brand loyalty, ensuring customers keep coming back.
Mobile & SMS marketing is just as much about the present as it is the future. At Creative Visions Digital Media Group, we understand the framework and subtle nuances for effective mobile marketing. If you would like to learn more, contact us today or give us a call (or send a text) at (888) 291-3886 to get the conversation started.